What is reputation management?
With the advent of google search capabilities and of course the ever growing number of social networks, the importance of what is being said about you and your business online has never been more pertinent. According to a recent survey, it was found that in over 97% of cases, where personal references were not available, the internet is the very first place that individuals and businesses go to check out businesses or individuals that they plan to deal with.
The next question is, what do the companies find about you when they start looking?
To many this is a frightening prospect! Perhaps they find pictures of you on Facebook posted by friends or family without your knowledge which do not paint you in the most professional light or perhaps they find a blog post from that one problematic customer or ex colleague of yours who is telling the world that your business is a scam! This is the reality of the online world today. Bad news spreads much faster than good and if you are not managing this, it is safe to assume that this is a problem you already have. Can you think about one or two people who may have written something online about you or your business?
Influencing how you or your business is perceived based on an internet search can have a massive impact on your bottom line. As the amount of user-generated content on the internet continues to grow, it affects internet search results more meaningfully, meaning that people’s reviews and commentaries on you on social networks can rank higher than even your own business’ website! This is a scary thought I’m sure but it is the reality. If you are a well known company, you know that there are always unhappy customers. If you are a public figure, you are aware that just as many people like you as dislike you, it’s a simple fact. Being aware of this however is the first step to being able to resolving the issue.
aMd Have the Solution
aMd Social provides a full brand and reputation management service, where we scour the world wide web so you don’t have to, and find out what is being said about you and your business. Our highly qualified team then set about quantifying the content and immediately start the damage limitation process and reversing the trend through the process of reputation management on multiple social networking sites, websites and more.
As we have seen with many of our clients, if managed in the correct manner, even criticisms can benefit you and allow you to engage with and attract more clients.
So what are you waiting for? Get started now by contacting us below.