What will you learn?
Grow a deeper understanding of the world of Social Media marketing and how to use it to your advantage in your online marketing activities.
We will guide you through the key principles of Social Media marketing and optimization to develop the skills to implement, monitor and address reputational issues, attract customers and confidently engage with your consumers and potential clients in social spaces.
You will learn how to:
- Improve your online campaign performance through improved presence online, relevance, targeting and cost-management
- Gain a competitive advantage with the use of Social Media techniques and strategies
- Benefit from increased sources and volumes of relevant, engaged social networks traffic
- Show stronger management of online community issues
- Reduce the risk of reputation damage and recover lost clients
- Organise and resource social media activity
We will show you how to transform your business and how to thrive in the new and ever changing Social Media landscape.
Who is this training for?
Marketing managers, campaign managers, communications directors, brand managers, PR managers and all online marketers looking to gain a better understanding of the possibilities, risks and practicalities of using Social Media marketing in their marketing strategy.
How will I benefit from this training course?
You will gain an applied knowledge of:
- The opportunities offered by social networks
- How Social Media can be used in your marketing campaigns, to improve Customer Services
- How the pitfalls may be avoided and how success can be measured.
- The new online world
- Major brand online community successes and failures
- Effectiveness of Social Media marketing and measuring its value to your business
- The effect of Social Media on search marketing
- Tone and style suitable for different online environments
- Ratings and reviews and handling negativity online
- The rules of engagement
- Community management principles; what strategies to employ to engage with communities
aMd Social runs an extensive training which is available in multiple formats to suit your needs.
Our training packages include the following:
- Facebook marketing – Pages, personal & business profiles, groups, list building, gaining massive targetted traffic and more
- Twitter marketing – Business account creation, laser targeted following, generate huge traffic, automating content creation and more
- Youtube marketing – Video marketing, video creation, keyword research, rank on 1st page of google, leverage huge targetted traffic and more
- Linked In marketing – Developing a professional network, profile omtimization, instant email list in your niche, contacting clients and more
- Email marketing – How to create an email list of targeted leads, how to turn leads onto clients, email automation, professional tools and more
- Optin creation – Learning how to capture leads from your site and Social Media networks, Expert report creation and more
- Multiple traffic source marketing – Article marketing, backlinking, social bookmarking, blogging, the latest traffic generation strategies and more
Training is available in the following formats:
- 2 or 3 day masterclass (delivered in Europe)
- 2 or 3 day masterclass (specific on site training for individual companies)
- 12 weekly webinars (online interactive training)
Supporting Training Material:
- Social Media Training Membership Site
- Downloadable training material on all Social Media Networks